Hair Color Trendsfor 2027

The biggest hair color trends for 2027 are rich, natural-looking shades with plenty of shine: glossy brunettes, soft copper and auburn, buttery blondes, and dimensional black. If you are looking for a new hair color in 2027, the overall direction is color that looks expensive and grows out gracefully, rather than high-contrast streaks that need a salon visit every four weeks. Bright fashion colors are still around, but more often as a small panel or peekaboo section than all over. Color is also being planned alongside the cut, so face-framing layers and bangs get their own brighter pieces.

Below are the main shades and techniques, who each tends to suit, how much upkeep they need, and what to tell your colorist.

Brunette hair color trends

Glossy, expensive brunette. A rich, even brown with subtle tonal variation and a high-shine finish. It looks healthy and works on almost every skin tone, depending on whether the brown is warm or cool. Upkeep is low, especially if it is close to your natural shade. Ask for “a glossy, rich brunette within two levels of my natural color, with a gloss to finish.”

Chocolate cherry and mocha. Deep brown with a hint of red or violet, visible in light. It suits warm and neutral undertones, and dark natural hair. Expect a gloss refresh every six to eight weeks, since red tones fade fastest. Ask for “a deep chocolate brown with subtle cherry tones, not obviously red.”

Brunette balayage. Hand-painted caramel or honey pieces on a brown base. It adds dimension without a harsh regrowth line and suits most skin tones. Upkeep is low: three or four appointments a year. Ask for “soft caramel balayage, lighter around my face and at the ends, root kept natural.”

Red, copper, and auburn

Soft copper. A warm, golden copper, lighter and more natural than bright red. It looks especially striking on fair to medium skin with warm or neutral undertones, and on green or hazel eyes. Copper fades quickly, so use a color-safe shampoo and get a gloss every five to six weeks. Ask for “a soft, natural copper, more golden than orange.”

Auburn. A deeper red-brown that reads natural on dark blonde to medium brown hair. It suits warm and neutral undertones and is lower maintenance than bright copper. Ask for “a rich auburn, red-brown, not too bright.”

Strawberry blonde. A pale blonde with a soft copper tint. It suits fair skin and very light natural hair. Upkeep is moderate. Ask for “a strawberry blonde, mostly blonde with soft copper warmth.”

Blonde hair color trends

Buttery blonde. A warm, creamy blonde, softer than platinum. It suits warm and neutral undertones and light to medium skin. If your natural color is dark, expect several sessions to lift it gently. Ask for “a warm, buttery blonde with a soft, blended root.”

Bronde. A mix of brown and blonde that sits between the two. It suits most skin tones and is one of the easiest blondes to maintain. Ask for “bronde: a light brown base with blended, golden-blonde highlights.”

Cool, icy blonde. A pale, ashy blonde that suits cool undertones and fair skin. It is the highest maintenance of these shades, because it needs toning every few weeks and careful bond care. Ask for “a cool, pale blonde with a toner to keep it from going brassy.”

Black and dark hair color trends

Dimensional black. Soft black with subtle blue, violet, or warm brown tones, rather than flat, inky black. It suits cool and neutral undertones and looks especially good on dark natural hair. Upkeep is low. Ask for “a soft black with dimension, not a flat box-dye black.”

Espresso with face-framing highlights. Very dark brown with a few lighter pieces around the face. It brightens the face without a full lightening process. Ask for “espresso brown with two subtle money pieces at the front.”

Fashion colors and peekaboo shades

Bright colors like pastel pink, lavender, teal, and vivid red have not gone away, but they are more often worn as accents. A peekaboo panel under the top layer, colored tips, or a pair of bright face-framing pieces gives the look with less commitment. They are easier to hide for work and easier to remove later.

Fashion colors fade quickly, often within a few weeks, and usually need pre-lightened hair to show up. Pastel shades need the lightest base. Wash in cool water, use a color-depositing conditioner between appointments, and expect the shade to change as it fades. If you want to try a bright color for a single event, a wash-out spray or clip-in pieces avoid bleaching altogether.

Color techniques to know

• Balayage: hand-painted highlights for a soft, natural graduation. Low maintenance.
• Babylights: very fine highlights that mimic natural color variation.
• Money piece: two brighter sections framing the face.
• Root smudge: blends the root into the lighter color so regrowth is less obvious.
• Gloss: a semi-permanent finish that adds shine and refreshes tone between appointments.
• Peekaboo color: a hidden panel of bright color under the top layer, visible when hair moves.

How to choose a hair color for your skin tone

Start with your undertone. Look at the veins on your wrist in daylight. Greenish veins suggest warm undertones, bluish veins suggest cool, and a mix suggests neutral. Gold jewelry tends to flatter warm undertones, silver tends to flatter cool ones.

Warm undertones usually suit golden blonde, copper, caramel, and warm browns. Cool undertones usually suit ash blonde, platinum, cool browns, and soft black. Neutral undertones can wear most shades. Eye color matters too: copper makes green eyes stand out, and cool browns flatter blue eyes.

Remember that your haircut and color work together. A bright face-framing piece looks very different with curtain bangs than with a sleek bob.

How to ask your colorist for what you want

Bring two or three photos of the color in natural light, not filtered images, and point to exactly what you like: the depth, the warmth, or where the brightness sits. Tell your colorist about any box dye, henna, or previous lightening in the past couple of years, since it affects how your hair will take new color.

Be clear about upkeep. Say how often you are willing to come back, and ask how the shade will look in two months. Ask whether it will need toner or a gloss in between. If your goal is a big change, such as dark brown to blonde, ask for a plan across several sessions with a realistic picture of each stage.

Keeping color healthy

Color-treated hair needs gentle care. Use a sulfate-free, color-safe shampoo and cool water. Apply a heat protectant before styling. Book a gloss between color appointments to refresh tone. If you are lightening dark hair, ask your colorist about bond-building treatments and plan several sessions instead of one dramatic one.

Always do a patch test 48 hours before a permanent dye, even if you have used the brand before, and a strand test to check the final shade.

Related guides

• Red Hair Ideas for 2027
• Black Hair Color Ideas for 2027
• Gray Hair Ideas for 2027
• Men’s Hair Color Ideas for 2027
• Hair Trends That Are Out in 2027, and What’s Replacing Them
• Spring Hairstyles for 2027: Fresh Cuts and Easy Styles
• Money Piece Hair: What It Is, Who It Suits, and Upkeep
• Hair Color Levels Chart: Levels 1 to 10 Explained
• Box Dye vs. Salon Color: Which Should You Choose?

Try a hair color on your own photo first

A color can look completely different on your skin and eye color than in someone else’s photo. Hairover lets you upload a clear photo and try hair colors and hairstyles on your own face in Style Studio. Compare a safe shade with a bolder one, save the ones you like, and bring them to your colorist. Browse the hairstyle guides for cuts that pair well with each shade.

Preview these cuts on your own photo with Hairover.